Alexander Edelman

Alexander Edelman

I design how learning gets built — from the behavior gap to the result, with AI.

Instructional designer with a product mindset. 8 years in corporate L&D and edtech.

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Sber • 2026A framework for choosing learning formats

Formats in the learning portfolio were chosen out of habit. The framework ties the choice to the task and to how deeply people need to master it.

  • Systems & process
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Sber • 2026Researching learning personalization before building it

How to personalize learning without building expensive infrastructure for nothing. I mapped the digital traces learners leave and proposed testing the hypotheses cheaply first.

  • AI
  • Systems & process
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Sber • 2026A role-based compliance course on unfair market practices

The client needed proof that every employee had read the mandatory content. The course keeps that and builds practice around it, with situational tasks for each role.

  • Experiences
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  • Making factoring clear for bank employees
  • Redesigning a personal effectiveness course
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