Alexander Edelman
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Sber • 2026

An AI-assisted design stage for course production

A research and design stage that runs before a course gets built. AI helps go from source materials, the brief and stakeholder interviews to a chain that starts with the behavior gap.

The problem

TODO: what the design stage looked like before, and where time or quality got lost.

Constraints

  • TODO: platform, deadlines, regulation, data.

My role

What I did

I proposed a separate research and design stage before assembly and designed how it works, from the inputs to the course outline.

I was an early user of the assembly tool and acted as its methodology expert.

What the team did

The tool that assembles xAPI packages was built by a colleague.

TODO: who else took part and what they did.

Key decisions

Decision 01

Where the AI starts

  1. TODO: option A
  2. TODO: option B

Why

TODO: what we chose and why.

Decision 02

Where a human review is required

  1. TODO: option A
  2. TODO: option B

Why

TODO: what we chose and why.

Decision 03

Theory first or practice first

  1. Theory, then practice
  2. Practice, then the theory it needsChosen

Why

TODO: why practice comes before theory.

The artifact

The stage takes everything we know before production starts, including source materials, the brief, surveys and interviews with stakeholders. AI helps turn it into a chain that goes from the behavior gap to learning outcomes, then to practice, and only then to theory.

Below is the same chain on a made-up example from a different field.

Simplified and recreated for illustration. Details available in conversation.
A made-up example from customer support in a SaaS company.Simplified and recreated for illustration. Details available in conversation.

How we’ll know it worked

The stage is being piloted on the first course.

TODO: what we’ll compare (for example, time to launch, number of iterations with the client, share of practice in the course).

What I learned

TODO: 1–3 sentences.

The materials are internal and can’t be shared publicly. I’m happy to walk you through the details on a call.

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